THE BRITISH TOURISM AWARDS

INCLUDING THE BRITISH MARK FOR TOURISM EXCELLENCE
& THE TOURISM POWER 100

Honouring exceptional organisations and leadership with British Tourism.

The Exceptional Organisations and Leadership British Mark is both a seal of approval and the benchmark achievement for the Tourism sector’s highest-performing organisations. It is a standard of excellence, an agreed rating for companies who are doing something exceptionally well.

In any society, the presence of highly successful organisations able to create and exercise a wealth of power and influence is a fundamental necessity. These are the tourism game changers, who, either through position or personality, exercise a significant power that influences events and sets parameters in the conduct of their organisation, the climate of political debate, and the shaping of new ideas.

The British Tourism Exceptional Organisations and Leadership publication and British Tourism Awards provide an invaluable insight into those companies who have adopted truly robust online strategies and are pushing the boundaries of tourism innovation. The awards will showcase the most ambitious, successful, and cutting-edge tourism organisations and individuals operating within the UK and will highlight the exceptional organisations and leadership teams powering the rise of British tourism globally.

Carpe Diem
The British Mark

THE BRITISH MARK FOR TOURISM EXCELLENCE

EXCEPTIONAL ORGANISATIONS
5 STAR ACCREDITATION
5 Star Rating

RATED FOR EXCELLENCE
BALANCING PROFIT AND PURPOSE

THE EXCEPTIONAL ORGANISATIONS & LEADERSHIP BRITISH MARK IS A SEAL OF APPROVAL & THE BENCHMARK ACHIEVEMENT FOR THE HIGHEST PERFORMING ORGANISATIONS WITHIN BRITAIN.

British Tourism Awards Logos

EXCEPTIONAL ORGANISATIONS & LEADERSHIP WITHIN BRITISH TOURISM

The British Tourism Awards will include the high-profile Exceptional Organisations and Leadership publication which will profile the key influencers and organisations within British tourism. This high-quality publication will bring together the leading Power Brokers within each sector in order to promote the best of British tourism.  Those included in the final Exceptional Organisations & Leadership publication will then be put forward for the British Tourism Awards.

Power 100

AN OUTSTANDING INITIATIVE

I have been amazed at the calibre and influence of individuals who attend The British Publishing Company events and the number of such high-profile men & women gathered in one room. The standard of the awards and the Exceptional Organisations & Leadership publication is fantastic, and The British Publishing Company seem to know how to get all those included to attend.

THE BRITISH TOURISM AWARDS

INCLUDING THE BRITISH MARK FOR TOURISM EXCELLENCE
& THE TOURISM POWER 100

The British Tourism Awards highlight the men, women and organisations who have forged unique paths within the tourism sector, battling odds in the process whilst managing to bring about deep-rooted change within their industry. These are the disruptors and innovators who are able to create lasting legacies and have proven themselves on all levels within Britain and on the international stage.

The British Tourism Awards reception will be the highlight of the UK tourism and travel calendar. Many Senior Power Brokers and organisations will be in attendance to not only celebrate being named within the British Tourism Exceptional Organisations & Leadership shortlist and Awards, but also to meet their peers and to develop and enhance contacts amongst this like-minded and exclusive group of Power Brokers. The awards ceremony may be held virtually.

THE BRITISH TOURISM AWARDS

INCLUDING THE BRITISH MARK FOR TOURISM EXCELLENCE
& THE TOURISM POWER 100

Honouring exceptional organisations and leadership across all tourism sectors within the UK.

THE UK IS A WORLD LEADING TOURISM DESTINATION.

Tourism is an economic, social and cultural asset. The sector is a major contributor to jobs and growth in the UK, indirectly employing 4 million people and making a direct economic contribution of £75 billion a year pre-pandemic. The sector connects people to the UK’s history, showcases the UK’s innovation, and will have a key role to play in reviving the spirits of the nation as the country emerges from the pandemic

TOURISM IS VITAL TO THE BRITISH ECONOMY

When asked, inbound consumers say that Britain’s cultural attractions are the top motivation for visiting, followed by the variety of places on offer and the fact that it is somewhere new. The UK has world class museums and attractions, breath-taking and diverse natural landscapes, a thriving cultural and arts sector, a world- famous festival scene, unrivalled expertise in staging and organising business and sporting events, a renowned heritage offer, great transport connections, first-class food and drink and much more. If the tourism sector is successful, then many other sectors – like arts, culture, hospitality, air, maritime, rail, coach, and business travel – are successful too.

CONNECTING BRITAIN TO THE WORLD

Exhibitions, trade fairs, business meetings, conferences and other related activities provide a super-marketing platform for leading UK sectors, such as life science and finance, to showcase their products and latest innovations. Every industry has at least one major show or annual event. Prior to COVID-19, the UK business events industry was worth over £31.2 billion annually in direct visitor spending by event attendees and it employed an estimated 700,000 people across a wide range of creative, logistical, marketing, technical and organisational jobs. A further £165 billion was transacted at events (e.g. boat sales at the Southampton Boat Show) which provide platforms for business-to-business and business-to-consumer engagement, sales and growth

TOURISM HAS A MAJOR ECONOMIC & JOBS IMPACT

Tourism does not just have a major economic and jobs impact, it also connects people to the UK’s culture, heritage and natural landscapes like no other sector. Whether visiting friends or relatives in another part of the country, having a long weekend away, or booking a long holiday, tourism can have positive impacts on physical, mental and emotional wellbeing. Furthermore, experiencing the UK first hand as an international visitor adds to the UK’s soft power, building the UK’s global reputation and promoting the UK’s values. This in turn generates a familiarity with, and an affection for, the UK that encourages shared alliances, inward investment, repeat visits and international trade.

NOMINATE THE EXCEPTIONAL ORGANISATIONS FOR THE BRITISH TOURISM AWARDS

We search year-round for nominees and influencers who will inform and inspire, surprise and delight. If you know of an individual, or organisation who should be included in the Exceptional Organisations & Leadership shortlist and Awards, or if you belong there yourself, we want to hear from you! We’re always looking for new influencers to add to the Tourism Power 100 community. Through the British Tourism Awards, we help some great people to connect and share their ideas — but they start with your nominations.

REGIONAL EXCELLENCE

FOOD & DRINK EXCELLENCE

BEST TOURIST BOARD

HOTEL & GUEST HOUSES

TRAVEL & TRANSPORT

Power Broker

ATTRACTIONS

TOURISM SERVICES

BUSINESS TOURISM

RETAIL & SHOPPING

THEATRE & LIVE ENTERTAINMENT

HERITAGE & CULTURE

SUSTAINABLE TOURISM

BEST PLACE TO WORK IN TOURISM

TRAVEL AGENT

OTHER

SPONSORSHIP & PARTNERSHIP OPPORTUNITIES

To sponsor or partner on The British Tourism Awards and The Tourism Power 100 please contact our sponsorship team.

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